We empower trusted community voices and rebuild connection with local media through local leaders and inclusive journalism.

What we do

The LIFT Project is an engaged research effort focused on finding solutions to the challenges of news disengagement that contribute to the crises of disinformation and misinformation in our society.

Explore our work, community-driven approach, and strategies for building a more inclusive and trusted news ecosystem.

news

Make Media with Us

Join us on camera or behind the camera! The LIFT Project is returning to the Indiana Black Expo (IBE) marking our second year of community engagement and conversations about media consumption habits in Indiana. We want to hear from you Indiana! Come visit us at booth #617!

Events

"Dignity of Work" & Community-Engaged Research Connections

Film crew interviews Shara Trierweiler, owner of Agape Farms, in Dansville, MI. Trieweiler started the farm in 2020 to pursue her passion for eating, community and family.

Programs

New Publication: Applying an 'Ethic of Love' to Journalism and Community Repair

Research from the Lift Lab has just been published in the International Journal of Press/Politics. The new article is titled, "Addressing Media Harm and Community Relationships through an Ethic of Love."

Research

Latest news

Research

We study media patterns and community perspectives in Minnesota, Michigan, and the Midwest.

research

Programs

We turn data into compelling stories. Our efforts unite researchers, visual journalists, and community messengers through events and trainings.

programs

LIFTxVoices

We partner with Pop Up Docs™ to host public workshops where researchers, media makers, and youth transform data into visual stories that highlight trusted messengers and community concerns.

LIFTxVoices