We empower trusted community voices and rebuild connection with local media through local leaders and inclusive journalism.

What we do

The LIFT Project is an engaged research effort focused on finding solutions to the challenges of news disengagement that contribute to the crises of disinformation and misinformation in our society.

Explore our work, community-driven approach, and strategies for building a more inclusive and trusted news ecosystem.

news

Jenae Barnes Received 2026 New Wave Award

We are thrilled to announce Jenae Barnes as the inaugural recipient of the New Wave Award for Excellence in Environmental Journalism. The New Wave Award was created to elevate a new generation of journalists who are tackling critical, high-stakes environmental issues early in their careers. The New Wave Award is made possible through collaborative efforts from The LIFT Project at Michigan State University’s School of Journalism and the Institute for Journalism and Natural Res

Awards

Hoosier Trusted Messengers: The faces and places Hoosiers trust

News in Indiana is trusted many unique social spaces. This includes digital arenas—like social media pages and encrypted chatrooms—as well as physical ones—like churches and community centers.

Research

LIFT releases first report on Indiana

The News for Hoosiers: Community Priorities and Media Preferences Report highlights Hoosiers' media habits, community concerns, and preferences for local news.

Research

Latest news

Research

We study media patterns and community perspectives in Minnesota, Michigan, and the Midwest.

research

Programs

We turn data into compelling stories. Our efforts unite researchers, visual journalists, and community messengers through events and trainings.

programs

LIFTxVoices

We partner with Pop Up Docs™ to host public workshops where researchers, media makers, and youth transform data into visual stories that highlight trusted messengers and community concerns.

LIFTxVoices