We empower trusted community voices and rebuild connection with local media through local leaders and inclusive journalism. Through data-driven media assessments and hands-on educational programming for youth and local leaders, we help communities and local newsrooms rebuild connection and foster a more inclusive information ecosystem.

What we do

Rebuilding news trust requires actionable research and engaged community education. The LIFT Project tackles news disengagement by conducting comprehensive media landscape analyses and leading trusted messenger trainings with youth and invested community members. Explore our strategies, or contact our team to commission research and training programs tailored to your community's local information ecosystem.

news

Thanks for joining us at NOM!

NOM NOM NOM || Thanks for snacking with us! Special Note og thanks from Dr. Danielle Brown & Jarrad Henderson We cried. We laughed. We learned. We ate. We hope you did too. Thank you so much for joining us on Oct. 1st for the inaugural Nutrition, Opportunity and Media (NOM) Food Forum. The energy and engagement at WKAR Studios were truly inspiring, and it was a privilege to share the day and the snacks with you. When we envisioned this event for the LIFT Project, the goal

NOM Food Forum is today!

RAIN OR SHINE -- IT'S STILL NOM TIME!!! THE TABLE IS SET. COME SNACK WITH US TODAY! We're so excited you're joining us today for the Nutrition, Opportunities, and Media (NOM) Food Forum. Leaders of this project, Dr. Danielle K. Brown and Professor Jarrad Henderson, have been planning, creating, refining and perfecting today for the past two years, and we can say with great confidence that there's something for everyone today. We know what you were just thinking: Should y

New Release: Where do we go from here?

Ever wonder what moms, weather people, and ditching the newsroom have in common? Read the report.

Research

Latest news

Research

We study media patterns and community perspectives in Minnesota, Michigan, and the Midwest.

research

Programs

We turn data into compelling stories. Our efforts unite researchers, visual journalists, and community messengers through events and trainings.

programs

LIFTxVoices

We partner with Pop Up Docs™ to host public workshops where researchers, media makers, and youth transform data into visual stories that highlight trusted messengers and community concerns.

LIFTxVoices